Hyundai’s success story finds many takers in India
The strong response to Hyundai's mega IPO is proof that Indians have developed a taste for the Korean way of doing things.
09 Oct 2024
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K-dramas and K-pop are gaining widespread popularity among Indian audiences, aided by OTT platforms like Netflix, which is expanding its Korean content with subtitles. This rise is driven by a shared connection to stories rich in subtle emotions and tender, character-driven narratives.
While OTT shows like "Crash Landing on ...
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