How M&M is reimagining the SCV category with its new modular multi-fuel platform UPP
Mahindra's Urban Prosper Platform seeks to elevate small commercial vehicles with car-like comfort and technology through a modular design bringing touchscreens, airbags, and power windows to the world of sub-3.5 tonne trucks.
01 Oct 2024
7638 Views
Share -
In the inertial world of Indian commercial vehicles, Mahindra & Mahindra (M&M) has achieved something remarkable in the small CV segment: It has gone from a challenger brand with a 36% share in 2010 to the leader, accounting for one in every two small trucks. With the momentum clearly in its favour, Mahindra & Mahindra is now planning to press its advantage with a new, technology-agnostic platform for sub-3.5 tonne vehicles – the Urban Prosper Platform or UPP.
The aim behind the new platform is to bring sophistication in a segment that is defined by rugged functionality and remains ...
This is an Autocar Pro Plus article. Subscribe to continue reading.
RELATED ARTICLES
Gensol EV: Shiny Expo, Silent Factory
Shahkar Abidi
18 Apr 2025
The dramatic unravelling of Gensol Electric Vehicle’s Pune operations—marked by no production, job cuts, and allegations...
How a Bengaluru-based Startup May Have the Answers to Trump’s Worries
Shahkar Abidi
15 Apr 2025
Chara Technologies has commercialized a highly efficient alternative to magnets made from rare earth minerals – whose ex...
India's Multi-Path Road to Clean Mobility
Autocar Professional Bureau
14 Apr 2025
A multiplicity of fuel technologies, from CNG to biogas, from hydrogen to electric vehicles, will power India's green tr...
