Bajaj GOGO: New Brand, New Strategy
Bajaj Auto, which has a 65% share in the three-wheeler market, has unveiled a new brand, GoGo, hoping to end M&M’s dominance of the electric 3-wheeler market.
16931 Views
Bajaj Auto, the largest player by far in India’s petrol and CNG three-wheeler market, has launched its all-electric "Bajaj GoGo" brand, looking to grab leadership from Mahindra & Mahindra in the electric threewheeler space. India's three-wheeler segment is undergoing an electric revolution, surpassing the electric vehicle adoption rate in other vehicle categories: Nearly half of all three-wheelers sold are now battery-powered.
In the three-wheeler (L5) market, Bajaj Auto is the largest player with a share of 441,501 units, or 65% in the domestic market, according to data from SIAM. In total three-wheeler sales – including the lower-speed L3 vehicles ...
This is an Autocar Pro Plus article. Subscribe to continue reading.
RELATED ARTICLES
Infineon highlights future trends in e-bike user experience
Autocar Professional Bureau
28 Apr 2025
At a recent webinar, Infineon outlined its offerings in power electronics, advanced sensor technologies, and microcontro...
Chasing 5%: Can Renault Reclaim Relevance in India’s Competitive Car Market?
Ketan Thakkar
25 Apr 2025
Targeting full plant utilization and a 5% market share, Renault’s India reset hinges on fresh products, shared platforms...
Building It Different: How Ather Rewrote the Rules of the EV Game
Ketan Thakkar
24 Apr 2025
Ather Energy, founded in 2013, focused on developing a fully integrated electric scooter platform, emphasizing in-house ...
