Can MG Motor's BaaS gambit pay off in India?
JSW MG Motor’s innovative Battery-as-a-Service threatens to create major disruption in the Indian electric car market by reducing the upfront price of an EV car by around 40%.
29 Sep 2024
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As electric vehicles (EVs) begin to capture the imagination of Indian car buyers, automakers are faced with a critical challenge: how to make EVs more affordable and practical in a cost-sensitive market. One potential solution is the Battery-as-a-Service (BaaS) model, which separates the cost of the battery from the vehicle, ...
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