Recent Articles Published by Prerna Lidhoo
Tesla’s Crossroads: The Future of EVs and India’s Role
Tesla’s Crossroads: The Future of EVs and India’s Role

By Prerna Lidhoo calendar22 Mar 2025

One of the major challenges for the company is that the Tesla Model 3, one of its more affordable options in the West,...

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HMSI Sees No Latemover Disadvantage In EV Market
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HMSI Sees No Latemover Disadvantage In EV Market

autherPrerna Lidhoo calendar20 Mar 2025

With the EV market growing 3x faster than the overall two-wheeler segment, HMSI is looking to replicate its success in...

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Luxury Car Market to Slow in 2025: Mercedes-Benz Sees Flattish Numbers
Luxury Car Market to Slow in 2025: Mercedes-Benz Sees Flattish Numbers

By Prerna Lidhoo and Ketan Thakkar calendar20 Mar 2025

In Jan to March of 2025, the market may witness its slowest growth since COVID-19, and if the weakness continues, the ...

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Technology Levels The Playing Field For Women In Auto
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Technology Levels The Playing Field For Women In Auto

autherPrerna Lidhoo calendar18 Mar 2025

In an industry once driven by pure mechanics, code has become the new horsepower, and women are writing it.

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India in The Race to Be Among Mercedes-Benz Maybach’s Top 5 Markets: Daniel Lescow
India in The Race to Be Among Mercedes-Benz Maybach’s Top 5 Markets: Daniel Lescow

By Ketan Thakkar and Prerna Lidhoo calendar18 Mar 2025

China and the United States remain the largest markets for Maybach. But as consumer preferences shift, the company see...

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Shop Floor To C-suite: Bridging The Gender Gap In Auto OEMs
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Shop Floor To C-suite: Bridging The Gender Gap In Auto OEMs

autherPrerna Lidhoo calendar18 Mar 2025

Despite progress in achieving gender diversity across various industries, the Indian automotive sector remains largely...

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'Automation and EVs Are Redefining Workforce Diversity in Auto Industry': TeamLease Services
'Automation and EVs Are Redefining Workforce Diversity in Auto Industry': TeamLease Services

By Prerna Lidhoo calendar15 Mar 2025

While women presence in manufacturing plants was less than 1% until a decade ago, today, EV units are setting new benc...

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'The EV Market Is Not Showing the Right Growth Path': Classic Legends’ Sharad Agarwal
'The EV Market Is Not Showing the Right Growth Path': Classic Legends’ Sharad Agarwal

By Prerna Lidhoo calendar12 Mar 2025

While brands like Royal Enfield are entering the EV space, Classic Legends, believes the premium motorcycle segment is...

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Suman Mishra's Mission to Electrify the SCV Market
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Suman Mishra's Mission to Electrify the SCV Market

By Ketan Thakkar, Shahkar Abidi & Prerna Lidhoo calendar11 Mar 2025

Suman Mishra, MD and CEO of Mahindra Last Mile Mobility, explains why electrification makes sense in the SCV market an...

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'Women bring a very different perspective': Madhumita Agrawal
'Women bring a very different perspective': Madhumita Agrawal

By Prerna Lidhoo calendar11 Mar 2025

As more women are getting into technical roles in the automotive industry, they are acting as trailblazers who are now...

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POLL OF THE MONTH

Can Tesla's entry boost the Indian EV market?

Can Tesla's entry boost the Indian EV market?

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