Recent Articles Published by Prerna Lidhoo
Mahindra Last Mile Mobility targets 2 lakh EV sales in the next two years

autherPrerna Lidhoo calendar28 Nov 2024

Despite challenges like the reduction of government subsidies and the higher upfront costs of EV, Suman Mishra remains...

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India's battery makers see beyond subsidies

By Prerna Lidhoo & Amit Vijay M calendar27 Nov 2024

As India's electric vehicle sector transitions away from government subsidies toward self-sufficiency, battery manufac...

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Cautious optimism prevails as EV market cools

autherPrerna Lidhoo calendar25 Nov 2024

As electric vehicle manufacturers grapple with the withdrawal of subsidies for fleet vehicles and the continued exclus...

'It's the last mile customer who is leading India's EV revolution'

autherPrerna Lidhoo calendar18 Nov 2024

As India's three-wheeler segment leads the nation's electric vehicle transition with 22% EV penetration, Mahindra Last...

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Kylaq: The SUV that could rewrite ŠKODA's India story

By Prerna Lidhoo and Radhika Dave calendar09 Nov 2024

After twenty-four years in India, ŠKODA sees Kylaq as its most crucial launch to democratize European technology and e...

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Festive cheer allays Auto Inc's stock worries, sets new records

By Ashutosh Radhey Shyam & Prerna Lidhoo calendar08 Nov 2024

India’s auto sector takes a sign of relief after October sees strong pick-up in sales, easing fears of an inventory pi...

M&M readies itself with 10,000 units per month capacity for EVs

autherPrerna Lidhoo calendar07 Nov 2024

Skoda Kylaq: Can it carve its space in India’s packed compact SUV segment?

By Prerna Lidhoo and Radhika Dave calendar06 Nov 2024

The Kylaq’s success could depend on how well Skoda addresses long-standing concerns revolving around after sales servi...

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The K-Car Wave: Hyundai and Kia Script a New Chapter in India

By Prerna Lidhoo, Shahkar Abidi calendar27 Oct 2024

With a deep understanding of Indian consumers and a focus on localisation, Hyundai and Kia have become household names...

How Hyundai Motor is strengthening its commitment to India with a strategic NSE listing

By Ashutosh Radhey Shyam and Prerna Lidhoo calendar23 Oct 2024

This move aligns with Hyundai's strategy of localisation, leveraging India's skilled workforce, resources, and manufac...