Latest News, Features, Interviews, Analysis, Opinion, Blogs & Videos Published by Author 'Prerna Lidhoo '

Santosh Iyer: Value Important Over Volume, Market Share Race Is ‘Self-Created’

By Prerna Lidhoo, Ketan Thakkar & Darshan Nakhwa 09 Apr 2026

Mercedes-Benz India prioritises brand desirability and customer experience over chasing sales volumes, even as rival B...

“We Are Happy Rivals Are Bringing in First-Time Buyers; They Will Evolve Into Our Segments,” Says Santosh Iyer

By Ketan Thakkar, Darshan Nakhwa and Prerna Lidhoo 09 Apr 2026

As rivals chase entry-level luxury buyers, Mercedes-Benz India bets on financing, brand pull, and premium positioning ...

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FY26: When India’s EV Market Found Scale

Prerna Lidhoo 08 Apr 2026

India's electric vehicle market crossed 2.45 million units in FY26, with every major segment posting record sales and ...

Maruti Suzuki Says Production "Normal" Amid West Asia war; Flags Cost Pressure, Price Hikes Likely

By Kiran Murali & Prerna Lidhoo 01 Apr 2026

The automaker said it has so far chosen to absorb the additional costs to support customers.

Maruti Suzuki Dzire Tops FY26 Sales Chart; Can it Revive the Sedan Segment?

By Prerna Lidhoo and Kiran Murali 01 Apr 2026

Maruti Suzuki Dzire emerged as India’s best-selling car in FY26 with sales of 2.3 lakh units, despite SUVs dominating ...

Tata Motors Passenger Vehicles Posts Record Annual Sales of 642,000 units, EV Growth Surges 43%

Prerna Lidhoo 01 Apr 2026

The company’s EV business continued to accelerate, with FY26 EV sales recording a robust 43% YoY growth.

Maruti to Raise Small Car Prices Amid Production Challenges and Input Cost Pressures

By Prerna Lidhoo and Ketan Thakkar 01 Apr 2026

Several carmakers in India have announced price hikes effective April 2026, making the start of the new financial year...

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River Mobility: The Power of Doing Less

Prerna Lidhoo 31 Mar 2026

Bengaluru's River Mobility is building a durable EV business on the unfashionable virtues of restraint, focus and prec...

Exclusive: River Mobility Explores Narasapura for a New Plant Ahead of Product Ramp-Up

By Ketan Thakkar and Prerna Lidhoo 30 Mar 2026

Move aligns with expected growth in volumes with new products and a planned funding round to support scale-up

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West Asia Tensions: Fuel Crunch Hits India’s Auto Industry

By Shahkar Abidi, Darshan Nakhwa and Prerna Lidhoo 26 Mar 2026

The Gulf war has the potential to squeeze India's auto industry from every direction — energy supplies, raw materials,...

Santosh Iyer: Value Important Over Volume, Market Share Race Is ‘Self-Created’

“We Are Happy Rivals Are Bringing in First-Time Buyers; They Will Evolve Into Our Segments,” Says Santosh Iyer

FY26: When India’s EV Market Found Scale

Maruti Suzuki Says Production "Normal" Amid West Asia war; Flags Cost Pressure, Price Hikes Likely

Maruti Suzuki Dzire Tops FY26 Sales Chart; Can it Revive the Sedan Segment?

Tata Motors Passenger Vehicles Posts Record Annual Sales of 642,000 units, EV Growth Surges 43%

Maruti to Raise Small Car Prices Amid Production Challenges and Input Cost Pressures

River Mobility: The Power of Doing Less

Exclusive: River Mobility Explores Narasapura for a New Plant Ahead of Product Ramp-Up

West Asia Tensions: Fuel Crunch Hits India’s Auto Industry

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