Recent Articles Published by Prerna Lidhoo
Confident of Selling 8,000 Kylaqs a Month, Hitting 3% Market Share: Skoda India Brand Director
Confident of Selling 8,000 Kylaqs a Month, Hitting 3% Market Share: Skoda India Brand Director

autherPrerna Lidhoo calendar17 Apr 2025

Skoda is banking on strong demand, network ramp-up, and high localization to scale up its sub-4-metre SUV play and bre...

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Lance Bennett Moves to Middle East Role After Successful India Stint
Lance Bennett Moves to Middle East Role After Successful India Stint

autherPrerna Lidhoo calendar15 Apr 2025

Mercedes-Benz India to announce new Sales & Marketing head as Bennett takes over as CFO for the Middle East region.

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India’s EV Revolution: What’s Needed to Bridge the Gaps?
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India’s EV Revolution: What’s Needed to Bridge the Gaps?

autherPrerna Lidhoo calendar08 Apr 2025

India needs to address the localisation challenge for EV manufacturing to be truly insulated from global supply shocks...

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“Tax the Emissions, Not the Engine”: A Pragmatic Pitch for India’s Auto Sector from Toyota Kirloskar’s Vikram Gulati
“Tax the Emissions, Not the Engine”: A Pragmatic Pitch for India’s Auto Sector from Toyota Kirloskar’s Vikram Gulati

By Ketan Thakkar and Prerna Lidhoo calendar05 Apr 2025

Toyota Kirloskar’s Vikram Gulati makes a case for outcome-based taxation to simplify India’s mobility transition and a...

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“Software Is India’s EV Superpower”: R Velusamy on Building the Next-Gen Mobility Ecosystem
“Software Is India’s EV Superpower”: R Velusamy on Building the Next-Gen Mobility Ecosystem

By Prerna Lidhoo and Ketan Thakkar calendar05 Apr 2025

At the Future Powertrain Conclave, Mahindra’s R&D head makes a strong case for why the future of mobility is software-...

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Hybrids Are An Essential Part of Electrification Journey, Say Experts
Hybrids Are An Essential Part of Electrification Journey, Say Experts

By Prerna Lidhoo calendar31 Mar 2025

They help bridge the gap between the current, developing stage of the EV ecosystem and the intended destination of a f...

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“Battery Electric Vehicle Is the Long-Term Goal—That’s Non-Stop”: Mahindra’s R Velusamy Charts India’s EV Future
“Battery Electric Vehicle Is the Long-Term Goal—That’s Non-Stop”: Mahindra’s R Velusamy Charts India’s EV Future

By Ketan Thakkar & Prerna Lidhoo  calendar30 Mar 2025

Mahindra's R. Velusamy outlines strategy for India's sustainable mobility future, calling for policy stability to supp...

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'Tesla's Pure D2C Model Won't Work in India' -FADA President
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'Tesla's Pure D2C Model Won't Work in India' -FADA President

By Darshan Nakhwa & Kiran Murali, and Prerna Lidhoo calendar29 Mar 2025

The retailer association points out that India’s complex market dynamics calls for a ‘phygital’ model—not a purely D2C...

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Tesla in India: What is the Game Plan?
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Tesla in India: What is the Game Plan?

autherPrerna Lidhoo calendar28 Mar 2025

Tesla is set to land in India amid a capacity glut, rising competition and anti-Musk protests in key markets.

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Yuma Energy to Triple Revenue with Expanded Battery-Swapping Network
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Yuma Energy to Triple Revenue with Expanded Battery-Swapping Network

By Darshan Nakhwa, Kiran Murali, and Prerna Lidhoo calendar22 Mar 2025

Yuma Energy has more than doubled its business to 50,000 swaps per day over a year, and plans to increase it to 1.5 la...

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Can Tesla's entry boost the Indian EV market?

Can Tesla's entry boost the Indian EV market?

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