Recent Articles Published by Ketan Thakkar
Building It Different: How Ather Rewrote the Rules of the EV Game
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Building It Different: How Ather Rewrote the Rules of the EV Game

By Ketan Thakkar & Kiran Murali calendar24 Apr 2025

Ather Energy, founded in 2013, focused on developing a fully integrated electric scooter platform, emphasizing in-hous...

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Why Ather Chose to Go It Alone, Despite Hero’s Backing
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Why Ather Chose to Go It Alone, Despite Hero’s Backing

By Ketan Thakkar & Kiran Murali calendar23 Apr 2025

The company could have plugged into Hero MotoCorp’s 6,000 dealerships, decades of manufacturing scale, and entrenched ...

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How Hyundai Is Building the Factory of the Future in India Using AI and ML
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How Hyundai Is Building the Factory of the Future in India Using AI and ML

By Ketan Thakkar & Kiran Murali calendar21 Apr 2025

AI, ML, and robotics power manufacturing agility at Chennai and Talegaon.

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Hero MotoCorp Leads FY25 2-Wheeler Retail Sales; Market Share Dips
Hero MotoCorp Leads FY25 2-Wheeler Retail Sales; Market Share Dips

autherKiran Murali calendar07 Apr 2025

Hero MotoCorp’s market share declined to 28.84% during 2024–25 from 30.79% in 2023–24, while Honda Motorcycle and Scoo...

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Bajaj GOGO: New Brand, New Strategy
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Bajaj GOGO: New Brand, New Strategy

autherKiran Murali calendar03 Apr 2025

Bajaj Auto, which has a 65% share in the three-wheeler market, has unveiled a new brand, GoGo, hoping to end M&M’s dom...

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One-in-Three Maruti Vehicles Sold in FY25 Ran on CNG
One-in-Three Maruti Vehicles Sold in FY25 Ran on CNG

autherKiran Murali calendar01 Apr 2025

India’s largest car maker Maruti Suzuki sold around 6.2 lakh CNG-powered passenger vehicles, representing a growth of ...

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Renault Elevates India’s Role in Global Strategy with Full Control of Chennai Plant
Renault Elevates India’s Role in Global Strategy with Full Control of Chennai Plant

By Kiran Murali & Ketan Thakkar calendar01 Apr 2025

The French carmaker plans to activate major levers with a dedicated task force to drive faster operations in India, la...

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Royal Enfield Set to Ride Past 1-Million-Unit Sales Milestone in FY2025
Royal Enfield Set to Ride Past 1-Million-Unit Sales Milestone in FY2025

By Kiran Murali and Ketan Thakkar calendar31 Mar 2025

From April to February in FY2025, Royal Enfield clocked a 9% growth year-on-year, dispatching 908,879 units.

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“We Are Here to Stay”: Nissan Reaffirms India Commitment Despite Exit from mfg JV
“We Are Here to Stay”: Nissan Reaffirms India Commitment Despite Exit from mfg JV

By Ketan Thakkar and Kiran Murali calendar31 Mar 2025

After ceding control of RNAIPL to Renault, Nissan says its most significant push in India is just beginning.

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Nissan Bets Big on India with €700M Investment, 6 New Models — But Will Renault’s Control of Manufacturing Limit Its Ambitions?
Nissan Bets Big on India with €700M Investment, 6 New Models — But Will Renault’s Control of Manufacturing Limit Its Ambitions?

By Ketan Thakkar and Kiran Murali calendar31 Mar 2025

The company has set itself a very tall target of producing and selling 2 lakh units by the end of the next calendar ye...

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