Recent Articles Published by Prerna Lidhoo
Technology Levels The Playing Field For Women In Auto
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Technology Levels The Playing Field For Women In Auto

autherPrerna Lidhoo calendar18 Mar 2025

In an industry once driven by pure mechanics, code has become the new horsepower, and women are writing it.

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India in The Race to Be Among Mercedes-Benz Maybach’s Top 5 Markets: Daniel Lescow
India in The Race to Be Among Mercedes-Benz Maybach’s Top 5 Markets: Daniel Lescow

By Ketan Thakkar and Prerna Lidhoo calendar18 Mar 2025

China and the United States remain the largest markets for Maybach. But as consumer preferences shift, the company see...

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Shop Floor To C-suite: Bridging The Gender Gap In Auto OEMs
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Shop Floor To C-suite: Bridging The Gender Gap In Auto OEMs

autherPrerna Lidhoo calendar18 Mar 2025

Despite progress in achieving gender diversity across various industries, the Indian automotive sector remains largely...

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'Automation and EVs Are Redefining Workforce Diversity in Auto Industry': TeamLease Services
'Automation and EVs Are Redefining Workforce Diversity in Auto Industry': TeamLease Services

By Prerna Lidhoo calendar15 Mar 2025

While women presence in manufacturing plants was less than 1% until a decade ago, today, EV units are setting new benc...

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'The EV Market Is Not Showing the Right Growth Path': Classic Legends’ Sharad Agarwal
'The EV Market Is Not Showing the Right Growth Path': Classic Legends’ Sharad Agarwal

By Prerna Lidhoo calendar12 Mar 2025

While brands like Royal Enfield are entering the EV space, Classic Legends, believes the premium motorcycle segment is...

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Suman Mishra's Mission to Electrify the SCV Market
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Suman Mishra's Mission to Electrify the SCV Market

By Ketan Thakkar, Shahkar Abidi & Prerna Lidhoo calendar11 Mar 2025

Suman Mishra, MD and CEO of Mahindra Last Mile Mobility, explains why electrification makes sense in the SCV market an...

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'Women bring a very different perspective': Madhumita Agrawal
'Women bring a very different perspective': Madhumita Agrawal

By Prerna Lidhoo calendar11 Mar 2025

As more women are getting into technical roles in the automotive industry, they are acting as trailblazers who are now...

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With 32% Women in Workforce, Continental Sees Robotics & SDVs Transform Manufacturing
With 32% Women in Workforce, Continental Sees Robotics & SDVs Transform Manufacturing

By Prerna Lidhoo calendar10 Mar 2025

With the introduction of robotics and automation, traditional male-dominated sectors like manufacturing are witnessing...

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Amid Sluggish Sales, Can Classic Legends' Aggressive Expansion Strategy Deliver Growth?
Amid Sluggish Sales, Can Classic Legends' Aggressive Expansion Strategy Deliver Growth?

autherPrerna Lidhoo calendar05 Mar 2025

Despite staggered growth constrained by intense competition and limited volumes, CBO Sharad Agarwal believes that Clas...

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Why Carmakers Are Hesitant to Have More Skin in India’s Charging Infrastructure Game
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Why Carmakers Are Hesitant to Have More Skin in India’s Charging Infrastructure Game

autherPrerna Lidhoo calendar26 Feb 2025

The future of public charging depends on automakers taking a greater stake in the country’s charging infrastructure—po...

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Can Tesla's entry boost the Indian EV market?

Can Tesla's entry boost the Indian EV market?

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