Recent Articles Published by Ketan Thakkar
“Tax the Emissions, Not the Engine”: A Pragmatic Pitch for India’s Auto Sector from Toyota Kirloskar’s Vikram Gulati
“Tax the Emissions, Not the Engine”: A Pragmatic Pitch for India’s Auto Sector from Toyota Kirloskar’s Vikram Gulati

By Ketan Thakkar and Prerna Lidhoo calendar05 Apr 2025

Toyota Kirloskar’s Vikram Gulati makes a case for outcome-based taxation to simplify India’s mobility transition and a...

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“Software Is India’s EV Superpower”: R Velusamy on Building the Next-Gen Mobility Ecosystem
“Software Is India’s EV Superpower”: R Velusamy on Building the Next-Gen Mobility Ecosystem

By Prerna Lidhoo and Ketan Thakkar calendar05 Apr 2025

At the Future Powertrain Conclave, Mahindra’s R&D head makes a strong case for why the future of mobility is software-...

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Hybrids Are An Essential Part of Electrification Journey, Say Experts
Hybrids Are An Essential Part of Electrification Journey, Say Experts

By Prerna Lidhoo calendar31 Mar 2025

They help bridge the gap between the current, developing stage of the EV ecosystem and the intended destination of a f...

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“Battery Electric Vehicle Is the Long-Term Goal—That’s Non-Stop”: Mahindra’s R Velusamy Charts India’s EV Future
“Battery Electric Vehicle Is the Long-Term Goal—That’s Non-Stop”: Mahindra’s R Velusamy Charts India’s EV Future

By Ketan Thakkar & Prerna Lidhoo  calendar30 Mar 2025

Mahindra's R. Velusamy outlines strategy for India's sustainable mobility future, calling for policy stability to supp...

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'Tesla's Pure D2C Model Won't Work in India' -FADA President
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'Tesla's Pure D2C Model Won't Work in India' -FADA President

By Darshan Nakhwa & Kiran Murali, and Prerna Lidhoo calendar29 Mar 2025

The retailer association points out that India’s complex market dynamics calls for a ‘phygital’ model—not a purely D2C...

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Tesla in India: What is the Game Plan?
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Tesla in India: What is the Game Plan?

autherPrerna Lidhoo calendar28 Mar 2025

Tesla is set to land in India amid a capacity glut, rising competition and anti-Musk protests in key markets.

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Yuma Energy to Triple Revenue with Expanded Battery-Swapping Network
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Yuma Energy to Triple Revenue with Expanded Battery-Swapping Network

By Darshan Nakhwa, Kiran Murali, and Prerna Lidhoo calendar22 Mar 2025

Yuma Energy has more than doubled its business to 50,000 swaps per day over a year, and plans to increase it to 1.5 la...

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Tesla’s Crossroads: The Future of EVs and India’s Role
Tesla’s Crossroads: The Future of EVs and India’s Role

By Prerna Lidhoo calendar22 Mar 2025

One of the major challenges for the company is that the Tesla Model 3, one of its more affordable options in the West,...

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HMSI Sees No Latemover Disadvantage In EV Market
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HMSI Sees No Latemover Disadvantage In EV Market

autherPrerna Lidhoo calendar20 Mar 2025

With the EV market growing 3x faster than the overall two-wheeler segment, HMSI is looking to replicate its success in...

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Luxury Car Market to Slow in 2025: Mercedes-Benz Sees Flattish Numbers
Luxury Car Market to Slow in 2025: Mercedes-Benz Sees Flattish Numbers

By Prerna Lidhoo and Ketan Thakkar calendar20 Mar 2025

In Jan to March of 2025, the market may witness its slowest growth since COVID-19, and if the weakness continues, the ...

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