Recent Articles Published by Kiran Murali
'The Apple of EVs' - Ather's 'Mass Premium' Strategy
'The Apple of EVs' - Ather's 'Mass Premium' Strategy

By Kiran Murali & Ketan Thakkar calendar28 Mar 2025

With segment-focused products and premium positioning, Ather is scaling smart — not cheap — as it heads for IPO.

READ MORE Read More
How a LinkedIn Message Brought VinFast to Tamil Nadu
How a LinkedIn Message Brought VinFast to Tamil Nadu

autherKetan Thakkar calendar27 Mar 2025

The inside story of an unconventional pitch, political hustle, and policy playbook that secured India’s biggest greenf...

READ MORE Read More
Plug-In Hybrids Hold Promise for India’s Cities, But Price Tag Holds Them Back
Plug-In Hybrids Hold Promise for India’s Cities, But Price Tag Holds Them Back

By Kiran Murali & Ketan Thakkar calendar27 Mar 2025

Top executives from Japanese car makers call for merit-based tax incentives to unlock the potential of PHEVs amid risi...

READ MORE Read More
Rooted in Metal, Rising in Code: TN’s Auto Vision
Rooted in Metal, Rising in Code: TN’s Auto Vision

autherKetan Thakkar calendar27 Mar 2025

Balancing legacy and future technologies, Tamil Nadu positions itself as a hub for both EV disruption and ICE resilien...

READ MORE Read More
Exclusive: Classic Legends Restructures Leadership Team as CEO Ashish Joshi Steps Down
Exclusive: Classic Legends Restructures Leadership Team as CEO Ashish Joshi Steps Down

By Ketan Thakkar and Kiran Murali  calendar24 Mar 2025

Mahindra-backed motorcycle maker adopts Executive Council model; plans ₹1,000 crore investment towards global expansio...

READ MORE Read More
India's EV Battery Plans May Run into Domestic Supply Glut - ICRA
India's EV Battery Plans May Run into Domestic Supply Glut - ICRA

autherKetan Thakkar calendar23 Mar 2025

Besides Oversupply, the rating agency highlights risks such as execution challenges and China dependency.

READ MORE Read More
JLR's India Manufacturing Plans Under Consideration: PB Balaji
JLR's India Manufacturing Plans Under Consideration: PB Balaji

autherKetan Thakkar calendar21 Mar 2025

Balaji acknowledged the need for a second production location for JLR outside its existing facilities, stating, “Anoth...

READ MORE Read More
Luxury Car Market to Slow in 2025: Mercedes-Benz Sees Flattish Numbers
Luxury Car Market to Slow in 2025: Mercedes-Benz Sees Flattish Numbers

By Prerna Lidhoo and Ketan Thakkar calendar20 Mar 2025

In Jan to March of 2025, the market may witness its slowest growth since COVID-19, and if the weakness continues, the ...

READ MORE Read More
Tesla Eyes Contract Manufacturing for India Entry, Holds Talks with Automakers
Tesla Eyes Contract Manufacturing for India Entry, Holds Talks with Automakers

By Ashutosh Radhey Shyam and Ketan Thakkar calendar19 Mar 2025

Tesla has approached a Japanese automaker and an Indian carmaker to explore the possibility of utilising their spare c...

READ MORE Read More
India in The Race to Be Among Mercedes-Benz Maybach’s Top 5 Markets: Daniel Lescow
India in The Race to Be Among Mercedes-Benz Maybach’s Top 5 Markets: Daniel Lescow

By Ketan Thakkar and Prerna Lidhoo calendar18 Mar 2025

China and the United States remain the largest markets for Maybach. But as consumer preferences shift, the company see...

READ MORE Read More

MOST READ

POLL OF THE MONTH

Can Tesla's entry boost the Indian EV market?

Can Tesla's entry boost the Indian EV market?

Yes

 

31.40%

No

 

23.67%

Only in Premium Segment

 

44.93%

Total Votes : 414