Surprisingly, the penetration of EVs in total sales fell to 9.9% in Mar’25 from 10.3% in Mar’24, at a time when the market has been making rosy projections for EV sales.
07 Apr 2025 | 1164 Views | By Shruti Shiraguppi & Angitha Suresh
India’s ambitious push toward electric vehicle (EV) adoption has hit a speed bump, with the latest data from FADA Research indicating a slowdown in electrification across most vehicle categories.
The monthly figures for March 2025 (Mar’25) reveal a troubling decline in EV penetration rates compared to March 2024 (Mar’24), ...
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India’s ambitious push toward electric vehicle (EV) adoption has hit a speed bump, with the latest data from FADA Research indicating a slowdown in electrification across most vehicle categories.
The monthly figures for March 2025 (Mar’25) reveal a troubling decline in EV penetration rates compared to March 2024 (Mar’24), particularly in two-wheelers (2W) and commercial vehicles (CV).
This deceleration comes amid reduced government subsidies and incentives, notably impacting two-wheelers and passenger vehicles (PVs), especially in fleet purchases, raising questions about the sustainability of India’s EV momentum.
March Data Signals a Slowdown
The FADA Research data for March 2025 paints a striking picture of stagnating electrification efforts. The overall EV penetration rate dropped to 9.9% in Mar’25 sales, down from 10.3% in Mar’24—a year-over-year decline of 0.4 percentage points.
While this represents an improvement from 7.6% in February 2025 (Feb’25), the broader trend compared to the previous year highlights challenges in maintaining growth. It is also somewhat uncharacteristic for a market like India’s, which is just starting out on its electrification journey. The picture, however, varies according to segments:
Electrification has slowed in most vehicle categories, with two-wheelers and commercial vehicles showing clear declines, passenger vehicles barely advancing, and only three-wheelers maintaining meaningful growth.
Reduced Government Support Hits Key Segments
A key driver behind this slowdown is the Indian government’s decision to scale back subsidies and incentives, particularly under the Faster Adoption and Manufacturing of Electric Vehicles (FAME) II scheme. This reduction has disproportionately affected two-wheelers and passenger vehicles, segments where affordability and fleet adoption were expected to fuel growth.
Meanwhile, the three-wheeler segment’s continued growth suggests that targeted support—possibly sustained subsidies or its entrenched role in urban transport—has insulated it from the broader policy shift. However, this exception does little to offset the declines in other categories, highlighting the uneven impact of reduced government backing.
The slowdown in March 2025 reflects deeper challenges in India’s EV ecosystem. Beyond subsidies, inadequate charging infrastructure and limited consumer awareness continue to hinder adoption, particularly in price-sensitive segments like two-wheelers and commercial vehicles. The government’s shift toward market-driven growth may be premature, as the market appears unprepared to sustain itself without policy support at this stage of penetration.
Full-Year Improvement
While the March data highlights an immediate slowdown, the full-year figures for fiscal year 2025 (FY25) provide a broader view. Overall EV penetration rose to 7.8% in FY25, up from 7.1% in FY24—a modest increase of 0.7 percentage points. Category-specific trends include:
This full-year growth offers a counterpoint to the March decline, suggesting some resilience in the market.
However, the 0.7% increase in total penetration is well below the expansion required for a market like India’s, where penetration remains below 10% overall. A more robust growth rate is essential to build momentum and meet climate goals, such as net-zero emissions by 2070. The current pace, particularly in light of the March slowdown, falls short of these expectations.
The March 2025 data underscores a troubling deceleration, driven by reduced government support and compounded by structural challenges. While three-wheelers offer a bright spot, the declines in two-wheelers and commercial vehicles—coupled with sluggish growth in passenger vehicles—signal a need for renewed policy focus.
Balancing market-driven growth with targeted incentives and infrastructure investment will be critical to reversing this trend and ensuring India’s electrification journey stays on track.