TVS Motor’s vehicle of entry into the 125cc scooter market continues to be a strong draw seven years after launch on February 5, 2018. With 18,88,715 units sold till December 2024, the NTorq 125 has contributed 24% to TVS’ 7.94 million scooter sales. In FY2025's first 9 months, with 267,679 units, it is India’s fourth best-selling scooter. And, with 50,640 units shipped overseas, it is TVS' No. 1 export scooter.
05 Feb 2025 | 8755 Views | By Ajit Dalvi
TVS Motor Co, which is having a strong run in the scooter market in the current fiscal with sales of 13,30,260 units, up 23% YoY, in April-December 2024, has two key products driving this growth – its flagship Jupiter and the NTorq 125. The NTorq 125, TVS Motor Co’s vehicle ...
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TVS Motor Co, which is having a strong run in the scooter market in the current fiscal with sales of 13,30,260 units, up 23% YoY, in April-December 2024, has two key products driving this growth – its flagship Jupiter and the NTorq 125. The NTorq 125, TVS Motor Co’s vehicle of entry into the 125cc scooter market and launched on February 5, 2018, turns seven years old today.
Since launch till end-December 2024, the NTorq 125 has sold a total of 18,88,715 units (1.88 million units) and contributed 24% to the 7.94 million TVS scooters sold in India since February 2018. As per the wholesales data table below, the NTorq’s best 12-month sales were in FY2024 when it sold 331,865 units, up 14% YoY, and contributed 23% to TVS scooter sales.
In the current fiscal’s first 10 months, a total of 267,679 units have been sold, which makes for 6% YoY growth and a resultant reduced share of 20% of company scooter dispatches. Nevertheless, the NTorq 125 is the fourth best-selling scooter in India after the Honda Activa, sibling TVS Jupiter and the Suzuki Access.
The NTorq’s importance in TVS’ scooter portfolio stems from the fact that after the Jupiter 110 and 125 (which has sold 790,028 units in April-December 2024), it remains TVS second-best-selling scooter. In fact, the success of the NTorq, which won Autocar India’s Scooter of the Year 2019 award, was the inspiration behind TVS rolling out its second 125cc scooter, the Jupiter 125 in October 2021.
TARGETED AT YOUNG INDIA
TVS introduced the NTorq in early 2018, when the scooter buyer preference for 125cc models was just about taking shape in India. Over the past few years, the company has, at regular intervals, introduced new variants to retain model freshness and also to rev up sales.
The NTorq’s snazzy looks notwithstanding, what stands out for the product is the many segment-first features including the TVS SmartXonnect, which offers Bluetooth connectivity with the rider’s mobile phone (via a mobile app) in the form of navigation assist, location assist, call / SMS alerts, rider stats and more. The snazzy scooter set the pace in its segment by offering a fully digital console with over 50 features.
The NTorq 125 remains a popular buy as a result of its youthful styling and impressive set of features. Autocar India’s commentary on the scooter states that “it packs good performance along with a sporty exhaust sound. The scooter is spacious, comfortable and stable. Fuel efficiency is on the lower side in the segment, but the NTorq makes up for it with its style, features and fun factor.”
The NTorq is available in a total of six variants – NTorq (drum/disc), Race Edition, Super Squad Edition, Race XP and Race XT, with pricing starting from Rs 84,600 to Rs 104,600 (ex-showroom Mumbai). While the Race XP and Race XT gets a slightly more powerful engine at 10.2hp and 10.8Nm, the rest aren't too far behind at 9.4hp and 10.5 Nm of torque. The differences between the Disc, Race Edition and Super Squad Edition are purely cosmetic.
JUPITER AND NTORQ HELP TVS INCREASE SCOOTER MARKET SHARE TO 25%
While the flagship Jupiter, which recently crossed 7 million sales, remains the biggest contributor to TVS’ scooter sales with a 62% share since its launch in September 2013, the NTorq is the strong No. 2 with a 24% share. The other scooters in TVS’ stable are the Zest, Pep+ and the electric iQube.
The NTorq’s strong showing is creditable considering it is part of a very competitive sub-segment which also has the Honda Activa, sibling Jupiter, Suzuki Access, Hero Destini and Maestro, Yamaha Ray ZR and Fascino, Aprilia SR 125 and the Vespa 125
The NTorq’s strong showing in the competitive Indian scooter marketplace, along with the Jupiter’s sustained growth, has helped TVS increase its market share. From FY2018 through to FY2025, the company has expanded its footprint from 18.52% to 25.55%, enabling it to take No. 2 position after Honda (43% scooter market share). Third-placed Suzuki has a 14.66% scooter market share.
NTORQ NO. 1 EXPORTED SCOOTER IN FIRST 9 MONTHS OF FY2025
On the export front, TVS has shipped 50,640 NTorqs to overseas markets between April-December 2024, up 16% YoY. Of the total 71,425 scooters that the company has exported in the April-December 2024 period, the NTorq with 50,640 units accounts for a 71% share. It is followed by the Jupiter (15,826 units, the iQube electric scooter (896 units) and the BMW CE 02 e-scooter (4,063 units), which TVS manufactures for BMW Motorrad at its Hosur plant. Of the total 5,633 made-in-India electric two-wheelers shipped to overseas markets in the first nine months of FY2025, TVS Motor Co accounts for 88 percent.
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