TVS Motor Co’s flagship Jupiter scooter, sold in 100cc and 125cc avatars, continues to be its best-seller and accounted for 62% of the company’s 10.8 million scooter sales in the past 11 years. The second-generation Jupiter 110, launched today, will take the Jupiter growth story ahead.
22 Aug 2024 | 11571 Views | By Ajit Dalvi
The TVS Jupiter, TVS Motor Co’s flagship scooter and India’s No. 2 best-seller in the scooter market, is set to be seen in a new avatar today – August 22. Launched on September 16, 2013, the Jupiter scooter brand will turn 11 years old next month. But after 131 months ...
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The TVS Jupiter, TVS Motor Co’s flagship scooter and India’s No. 2 best-seller in the scooter market, is set to be seen in a new avatar today – August 22. Launched on September 16, 2013, the Jupiter scooter brand will turn 11 years old next month. But after 131 months of being on sale, the Jupiter, first introduced as a 110cc model and then 125cc, has clocked cumulative sales of 67,39,254 units in the domestic market till end-July 2024 (see the 11-year data table below).
The Jupiter continues to be TVS Motor Co’s best-selling scooter as well as best-selling product in its entire two-wheeler portfolio. FY2024 was the Jupiter’s best fiscal year performance – at 844,863 units, going ahead of the previous best of 810,916 units in FY2018. It was TVS Motor Co’s best-selling two-wheeler last fiscal, ahead of the Raider 125 (478,443 units), XL (481,803 units), Apache series (378,112 units), and NTorq 125 (331,865 units).
In the ongoing fiscal year’s first four months, TVS has dispatched 299,687 Jupiters to its showrooms across the country, up 21% (April-July 2023: 247,972 units). As in FY2024, the TVS Jupiter remains way ahead of its siblings – NTorq (149,617 units), Raider (142,744 units), Apache (151,269 units) and XL moped (160,278 units). TVS Motor Co has also exported over 80,000 Jupiter scooters between FY2014 and FY2024.
RIDING TOWARDS THE SEVEN MILLION MILESTONE
The TVS Jupiter is the closest rival to India’s best-selling scooter, the Honda Activa, which surpassed the 30-million-unit sales milestone in June 2023 and sold 2.25 million units in FY2024.
The TVS Jupiter gave a glimpse of its promising future soon after launch. In less than two years after launch, on May 14, 2015, the scooter crossed the 500,000-unit sales mark. Thirty months later, on June 13, 2016, it crossed the million-sales milestone for the first time. On September 26, 2017, the 2-million sales mark was surpassed. The four-million milestone came up early in FY2021 and five million in June 2022. In celebration of the five-million sales milestone, on September 23, 2022, TVS launched the 110cc Jupiter Classic in the top-of-the-line spec with disc brakes. The six-million sales milestone came up in October 2023.
What has helped the Jupiter sustain itself as well as grow its market share is TVS regularly introducing variants and upgrades. TVS introduced the Jupiter 125cc in October 2021. The feature-laden, bigger and more powerful Jupiter 125cc with industry-first features such as the largest under-seat storage, segment-leading longest seat, neo-masculine styling and high mileage has proved to be a growth driver for the brand, alongside the original 110cc model.
In August 2023, TVS launched the Jupiter ZX Drum. It has TVS' Bluetooth-enabled SmartXonnect technology that allows riders to experience a host of connected features, including turn-by-turn navigation, voice assist and notification alerts. The scooter also comes with a built-in USB charger. The Jupiter ZX Drum continues to be powered by the air-cooled, 109.7cc, single-cylinder engine which develops maximum power of 7.5hp and 8.4 Nm of torque.
The TVS Jupiter range currently stands at nine variants – six 110cc variants and three 125cc variants – with prices ranging from Rs 73,300 for the base 110cc SMW model through to Rs 90,700 for the top-end Jupiter 125 Smart XConnect disc-fitted variant (on-road Mumbai).
JUPITER HELPS POWER TVS SCOOTER MARKET SHARE TO 25%
Since its launch 11 years ago, the Jupiter has helped give TVS a strong position in India’s scooter market. Within a year of its launch, TVS’ scooter market share grew from 12.68% to 15.19% in FY2015 and 16.36% in FY2018, when the TVS NTorq 125 was introduced in the penultimate month of that fiscal. Since then, the Jupiter-NTorq combine has accelerated TVS’ scooter market share to 25%, which is next only to market leader Honda’s 43 percent in FY2024.
Proof of the Jupiter powering TVS’s scooter sales can be amply seen in the company’s sales numbers. Of the company’s cumulative sales of 10.8 million (1,08,07,202 units) scooters from FY2014 till end-July 2024, the Jupiter accounts for 6.73 million (67,39,254 units), which makes for a strong contribution of 62 percent.
On August 22, TVS launched the 2024 Jupiter 110 with prices starting at Rs 73,700. It is powered by a new 113cc, 8hp/9.8Nm motor derived from the Jupiter 125 and a host of new features.
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