Launched on October 18, 2021, this compact SUV has punched above its weight and has become Tata Motors’ second best-seller after the Nexon.
18 Oct 2022 | 22960 Views | By Ajit Dalvi
Today is October 18, which marks a year since the Tata Punch compact SUV was launched in the Indian market priced at Rs 549,000. From launch through to end-September 2022, the Punch has clocked total sales of 118,767 units, which translates into average monthly sales of 9,897 units.
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Today is October 18, which marks a year since the Tata Punch compact SUV was launched in the Indian market priced at Rs 549,000. From launch through to end-September 2022, the Punch has clocked total sales of 118,767 units, which translates into average monthly sales of 9,897 units.
That’s solid performance for any new model, even if it is among those riding the surging wave of demand for compact SUVs in India. Proof of the Punch’s sales power came within the first few months of launch itself (see 12-month data table below) and it soon jumped from four-figure sales to five figures in January 2022 with 10,027 units. Since then, other than February’s 2022’s 9,592 units, the Punch has sold in excess of 10,000 units every month with the highest coming up in September: 12,251 units.
Given this kind of market momentum, it was not surprising that the Tata Punch set a new benchmark in the Indian PV industry by becoming the first SUV in India to achieve the fastest 100,000 sales milestone in a span of just 10 months, since its launch on October 18, 2021. It has received a phenomenal response from customers for its snazzy design, robust performance and best-in-class 5-star safety.
Four days before its launch, on October 14, 2021, the Tata Punch aced the Global NCAP crash test with a 5-star rating. In the past year, the Punch has quickly moved into becoming Tata Motors’ second-best-selling model after the Nexon. And in the first six months of the ongoing fiscal, with 66,051 units, it is fourth-placed in the Top 10 utility vehicles list.
Punching above its weight
The Tata Punch is the youngest member of the ‘New Forever’ range and is offered with both MT and AMT transmission options. The feature-laden SUV comes with a seven-inch touchscreen system, digital instrument cluster, auto AC, automatic headlights, connected car tech, and cruise control. Offering the agility of a hatch with the DNA of an SUV, the Tata Punch has been a consistent member of the Top 10 best-selling cars table.
The Punch offers a wide array of options at different price points to choose from, catering to a wide spectrum of consumer needs. Powered by a 1.2-litre petrol engine, it delivers fuel efficiency of 18.82kpl in Manual and 18.97kpl in AMT. Furthermore, it also come with Tata’s iRA connected car technology, which offers over 25 features, making the car a complete package for its customers.
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