Sales of the Tata Nexon compact SUV have surpassed the half-a-million mark with 500,839 units sold by the end of April 2023 in the Indian market.
13 May 2023 | 22310 Views | By Ajit Dalvi
On April 12, 2023, the Tata Nexon became the first model in Tata Motors’ seven-model ‘New Forever’ range of passenger vehicles to see the rollout of its 500,000th unit from the Ranjangaon plant in Pune. April 2023 also marked a similar milestone on the sales front.
Launched on September ...
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On April 12, 2023, the Tata Nexon became the first model in Tata Motors’ seven-model ‘New Forever’ range of passenger vehicles to see the rollout of its 500,000th unit from the Ranjangaon plant in Pune. April 2023 also marked a similar milestone on the sales front.
Launched on September 21, 2017, the Nexon has, till end-March 2023, clocked cumulative sales of 485,839 units in the domestic market. Add the estimated sales of 15,000 units in April 2023 and the half-a-million mark is surpassed, to arrive at a total of 500,839 units. And, this 68-month period has also seen export of 5,265 units.
Proof of the surging demand for the Tata Nexon is the fact that the compact SUV became India’s best-selling utility vehicle in FY2022 selling 124,130 units. The game-changing product has maintained that No. 1 status in FY2023 with sales of 172,138 units.
The sales split for the past six fiscal years reveals that demand for the Tata Nexon has accelerated, hitting the six-figure mark for the first time in FY2022 (124,130 units) with a year-on-year growth of 95 percent and bettering that in FY2023 with 172,138 units, up 39 percent.
Over the past six fiscal years, the Nexon with 500,839 units has contributed to 28% of Tata Motors' overall passenger vehicle sales.
The Nexon’s sales table (above), which covers six fiscals and the first month of FY2024 (April 2023), reveals just how sustained demand is for this SUV. The pace of Nexon sales is remarkable. Considering that cumulative numbers drove past the 200,000-unit sales milestone in India in June 2021, a little less than four years or 46 months to be precise, the next 200,000 units were sold in just 15 months. The sales run from 400,000 units to 500,000 units has taken a scant seven months.
The Nexon’s market performance is reflected in its growing contribution to Tata Motors’ overall passenger vehicle sales. From 13% in FY2018, its share rose to 24% in FY2019, crossed the 30% mark in FY2020, hit 33% in FY2022 and clocked 32% in FY2023. This is also amply reflected in Tata Motors’ much-improved passenger vehicle market share – from the 6.39% in FY2018, the company has more than doubled its PV market share to 14% in FY2023, and also moved up the leader-board to take third position behind market leader Maruti Suzuki and Hyundai Motor India. Along with the Nexon, Tata Motors has also benefited from the contributions from the Punch, Altroz and the Tiago.
Max reach: 69 variants across petrol, diesel, electric
The success of the Nexon can be attributed to a well-thought-out market strategy designed to have maximum reach across fuels and price-points. Sold in as many as 69 variants – 47 petrol, 10 diesel and 12 electric, with automatic and manual transmission options – the Tata Nexon's sales continue to accelerate at a rapid pace. While April 2023 wholesales are estimated to be around 15,000 units, the Nexon’s best-ever monthly sales came in November 2022 when it clocked 15,871 units.
While the Nexon Petrol’s price bracket is Rs 780,000 (XE / manual) to Rs 13.09 lakh (XZA+ Luxs), the Nexon Diesel’s pricing opens at Rs 999,900 (XM / manual) and closes at Rs 14.49 lakh (XZA+ Luxs) for the AMT variant (ex-showroom Mumbai).
While the Nexon EV Prime has a claimed certified range of 312km, the Nexon EV Max offers up to 453km on a single charge.
On the EV front, the Nexon EV Prime’s price range is between Rs 14.49 lakh and Rs 17.19 lakh, while the Nexon EV Max is priced between Rs 16.49 lakh and Rs 18.99 lakh. The prime difference between the two EVs lies in their battery size and, subsequently, the range on offer. While the Nexon EV Prime has a claimed certified range of 312km, the Nexon EV Max offers up to 453km on a single charge.
The high-on-style, big-on-content Nexon has recently received a facelift – the interiors are better, space and comfort levels remain good and the SUV impresses with its ride and handling. While the 1.5-litre diesel engine is better than the 1.2-litre turbo-petrol unit, the Nexon EV has carved a niche of its own and remains India’s best-selling EV. FY2023 has also seen the Nexon EV see its first real competition in the form of the all-electric Mahindra XUV400.
With demand for compact SUVs showing no signs of slowing down, FY2024 should see the Nexon further making inroads into India’s ultra-competitive UV market. What has also helped Tata Motors with its fast-paced production is its better supply chain management throughout the last fiscal, essentially being able to deliver cars faster and keep the strong con-Nexon with the SUV customer.
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