While the Scorpio N and Classic sold 164,842 units and an additional 23,380 units YoY for a 30% share of M&M’s record sales of 551,487 SUVs, the XUV 3XO with 100,923 units and stellar 84% growth saw its share of company dispatches rise to 18% from 12% in FY2024.
10 Apr 2025 | 3265 Views | By Ajit Dalvi
Mahindra & Mahindra has driven into FY2026 on the back of a record fiscal. At 551,487 SUVs sold and robust 20% year-on-year growth(FY2024: 459,877 units), FY2025 was a bumper fiscal year for the company. With an all-SUV portfolio, M&M has, since FY2022 when it sold 225,895 units, successfully surfed ...
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Mahindra & Mahindra has driven into FY2026 on the back of a record fiscal. At 551,487 SUVs sold and robust 20% year-on-year growth (FY2024: 459,877 units), FY2025 was a bumper fiscal year for the company. With an all-SUV portfolio, M&M has, since FY2022 when it sold 225,895 units, successfully surfed the wave of surging demand for most of its models. In FY2025, in terms of model-wise share of sales, the Scorpio twins and the 3XO compact SUV achieved their best-ever fiscal year numbers, together contributing 48% of the company's best-ever fiscal wholesales.
The Mahindra Scorpio twins have had a stellar FY2025. The best-selling Mahindra model – the Scorpio N and Scorpio Classic – together sold 164,842 units, up 17% YoY (FY2024: 141,462 units), which translates into an additional 23,380 units. The Scorpio N and Classic’s share of total M&M sales works out to 30%, marginally down from the 31% in FY2024. The fuel-wise split for Scorpio sales in FY2025 is 93% diesel (153,395 units) and 7% petrol (11,447 units).
The XUV 3XO, which is the reborn avatar of the XUV300, is the model which really provided the fireworks in terms of additional YoY sales. The compact SUV sold 100,923 units in FY2025, up by a massive 84% YoY (FY2024: 54,726 units) – this is an additional 46,197 units and the highest for any Mahindra SUV in FY2025. This stellar market performance means the XUV 3XO’s share of company sales jumped to 18% from 12% in FY2024.
The Mahindra Bolero brand, comprising the Bolero, Bolero Neo and Bolero Neo Plus, sold an estimated 94,750 units in FY2025, down 15% YoY (FY2024: 110,841 units). This sales decline sees the Bolero’s share of M&M sales drop to 17% from 24% in FY2024. The Bolero is sold only with a diesel powertrain.
Flagship SUV Mahindra XUV700 continues to witness strong demand. At 93,082 units, sales were up 17% YoY (FY2024: 79,398 units), giving the model a 17% share, the same as in FY2024. Year on year, an additional 27,836 units. The fuel-wise sales split for the XUV700 in FY2025 is 75% diesel (70,172 units) and 25% petrol (22,910 units). In FY2024, the XUV700’s 79,398 units were split between 71% diesel (56,366 units) and 29% petrol (23,032 units).
The Mahindra Thar is the fifth best-selling model for M&M with 84,834 units, up 30% YoY (FY2024: 65,246 units) and an additional 19,588 units in FY2025. The strong sales growth can be attributed to the launch of the five-door Thar Roxx, which won Autocar India’s Car of the Year 2025 award and, being a more mainstream model than the three-door Thar, has given a fresh charge to the Thar brand. . The fuel-wise sales split for the two Thars in FY2025 is 89% diesel (75,419 units) and 11% petrol (9,415 units).
The recently two born-electric SUVs – BE 6 and XEV 9e – are ranked sixth on the Mahindra model ladder board sales-wise. At 8,047 units sold in January-March 2025 period, they have contributed 1.46% to overall sales and helped Q4 FY2025 deliver the best quarterly performance for M&M.
Wrapping up the model list are the XUV400 electric SUV, which is estimated to have sold 4,860 units (down 35% YoY) and the Marazzo MPV, which registered 166 units (down 77% YoY).