Combined sales of Renault, Dacia and Alpine brands take Renault Group to third place among car makers in Europe; India with 48,321 units drops six ranks to 13th in the Group’s Top 15 global markets; Renault India plots 5 new launches including an EV in 3 years.
19 Jan 2024 | 10977 Views | By Ajit Dalvi & Autocar Pro News Desk
The Renault Group has increased its worldwide sales by 9%, compared to 2022, to 2,235,345 vehicles in calendar year 2023. The Group demonstrated a successful dynamic with three of its core brands growing significantly. With this result, the Renault Group moves up to the third place among car manufacturers in Europe, thanks ...
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The Renault Group has increased its worldwide sales by 9%, compared to 2022, to 2,235,345 vehicles in calendar year 2023. The Group demonstrated a successful dynamic with three of its core brands growing significantly. With this result, the Renault Group moves up to the third place among car manufacturers in Europe, thanks to three strong, complementary, and value-creating brands.
Renault brand: 9.4% growth with 1,548,748 vehicles sold worldwide in 2023. Renault is the best-selling French brand in the world. In Europe, Renault recorded excellent growth and outperformed the market: +19.3% compared to 2022.
Dacia brand: 14.7% growth with 658,321 units sold in 2023. This performance is the result of Dacia’s strong new brand identity, structured around its 4 pillar models, all of which are growing compared to 2022.
Alpine brand: 22.1% growth with 4,328 vehicles sold.
Volumes up 18.6% in Europe
In Europe, the Group benefited from its products offensive by gaining market share: volumes up 18.6% in a market up 13.9%. The Group's retail sales represent 65% of its total sales in its five main countries in Europe, in line with the commercial policy focused on value.
Renault Group pursues its electrification offensive. In line with customer needs, the Group has made technological choices that are paying off and is accelerating its efforts in terms of energy transition.
Within the Renault brand, demand is growing for electrification – hybrid and all-electric. In Europe, the brand is stepping up its offensive, taking third place in electrified vehicles as a result of the Megane E-Tech electric, which has a 2.2 % market share of all-electric vehicles, and the success of its hybrid powertrains for which demand is strongly increasing (Austral, Clio and Captur in the top 10 hybrid vehicles in Europe).
Dacia Jogger Hybrid 140, on sale since January 2023, represents more than 25% of Jogger customer orders. Dacia Spring, 100% electric, holds onto its place in the top-three European retail EV sales.
The Group's order book in Europe represents 2.5 months of forecast sales at the end of December 2023. 2024 will be a year rich in commercial launches with 104 new models, key to the Group’s performance.
One of Renault’s highlights in 2023 was the reveal of its ‘International Game Plan 2027, which, with 8 new models between 2023 and 2027, will ensure the brand's future growth in the markets beyond Europe. In 2023, the development outside Europe was mainly driven by Brazil, Turkey and Morocco.
In its market outlook for 2024, the Renault Group expects the European and Latin America automotive markets to be stable, while Eurasia is expected to decline by 11%.
Renault Group’s Top 15 markets in CY2023 and CY2022 reveal the changing market dynamics in the French carmaker's global sales operation.
Renault Group’s Top 15 markets, Renault India plots 5 new models to regain position
A comparison of the Renault Group’s Top 15 markets in CY2023 and CY2022 (see data tables above along with their respective domestic market share) reveals the changing dynamics of some key markets including India.
While home market France retains its No. 1 position in both years, Italy has taken the second rank from Germany, which is now the No. 4, switching positions with Turkey. It’s the same with the Spain + Canary Islands combination and Brazil, which have traded places in the past two years.
The contribution of the Indian passenger vehicle market, where Renault India currently sells the Kwid hatchback, Kiger and Triber hatchbacks, has seen a marked decline in its ranking in the Renault Group. In CY2023, as per the Renault Group communication, the India market accounted for 48,321 units and a 1% market share, compared to its seventh ranking in CY2022 (87,118 units / 2% market share) in the Renault Group’s Top 15 global markets.
Next-gen Triber, Kiger and a localised EV are in the works for Renault India.
Renault and its Indian arm have already made moves to regain sales and market share. On January 9, 2024, Renault India announced an ambitious plan to bring 5 new models to the country by 2027 as part of its Renaulution 2024 initiative. This underlines the French carmaker’s commitment to the Indian market, which Renault considers as one of four key hubs for the brand outside of Europe. Renault India’s new initiative also sees some revisions and additions made to the Triber, Kiger and Kwid ranges, institute a new customer experience strategy, and re-energise its used car program called Renew.