The popular compact SUV, which ranks among India’s Top 20 utility vehicles for FY2024, is among the SUVs which have powered Mahindra & Mahindra to its best-ever sales in FY2024. While the updated model, rebadged as the XUV3XO will be revealed on April 29, the XUV300 EV, which slots below the XUV400, is also slated for a launch soon.
19 Apr 2024 | 16460 Views | By Ajit Dalvi
The Mahindra XUV300 has driven past the cumulative 250,000 units sales milestone in the domestic India market. Launched on Valentine’s Day in 2019, the popular compact SUV has, till end-March 2024, sold a total of 248,263 units. The remaining 1,737 units to the 250,000 mark would have been achieved in ...
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The Mahindra XUV300 has driven past the cumulative 250,000 units sales milestone in the domestic India market. Launched on Valentine’s Day in 2019, the popular compact SUV has, till end-March 2024, sold a total of 248,263 units. The remaining 1,737 units to the 250,000 mark would have been achieved in the first week of April 2024. This means the XUV300 has taken 63 months or a little over five years to achieve 250,000 sales in India.
The XUV300 contributed 12% to M&M’s dispatches in FY2024 and was among the prime movers that powered M&M to its best-ever fiscal year sales of 459,877 units, up 28% year on year. It is also among India’s Top 20 best-selling utility vehicles in FY2024, keeping company with its five stablemates in this list.
In FY2024, the XUV300 sold 53,962 units, down 11% on FY2023’s 60,968 units which was its best fiscal year sales performance yet. Nevertheless, the XUV300 was the fifth high-selling Mahindra SUV model in FY2024 after the Scorpio, Bolero, XUV700 and the Thar.
From February 2019 through to end-March 2024, Mahindra & Mahindra has sold a total of 1.42 million (14,25,592) utility vehicles, to which the XUV300 has contributed 17.41 percent.
That the XUV300 would become another Mahindra high-selling SUV was seen soon after launch. At a starting price of Rs 790,000, the company received 13,000 bookings in the first 28 days, averaging 464 bookings a day. Not surprisingly, the XUV300 drove into the Top 3 compact SUV rankings in its very first month. Within three months of launch – May 14, 2019 – the company had received 26,000 bookings.
Eight months later, in January 2020, the XUV300 aced the Global NCAP crash test with a five-star rating (under the previous GNCAP testing protocol) for adult occupant protection and four stars for child occupant protection, the highest combined result in Global NCAP’s #SaferCarsForIndia crash tests at the time. With growing conscious amongst Indian car buyers for safer vehicles, the XUV300’s strong crash test performance has served as a catalyst to accelerate its sales.
Since its launch five years ago, the XUV300 has seen one recall – in November 2019, M&M had recalled 16,908 XUV300s manufactured between November 2018 and May 2019 because a suspension component (front knuckle) might have an improper metallurgical condition which can cause it to deform in use.
Fifteen variants across petrol and diesel
Priced from Rs 993,000 (on-road Delhi) for the base P W4 variant through to the top-end Rs 17.78 lakh D W8 (O) AT variant (on-road Delhi), the XUV300 is available in all of 15 variants – nine petrol and six diesel – with standard-fit 6-speed manual transmissions for 10 variants and AMT for five. The 117hp, 300 Nm diesel engine is additionally available with the option of an AMT introduced in July 2019. Subsequently, the company upgraded the petrol to BS-VI emission norms and the growing demand for petrol cars saw the AMT introduced into the 110hp, 200 Nm petrol motor.
In October 2022, to rev up demand among driving enthusiasts, M&M introduced a performance-oriented version of the XUV300 christened XUV300 TurboSport powered by a higher-spec turbocharged gasoline direct injection (TGDi) that develops 130hp of power and 250 Nm of peak torque.
Smart and well turned out, the Mahindra XUV300 seems larger than its contemporaries and makes for a better five-seater than its many rivals. It is part of the extremely competitive compact SUV segment which also has the Tata Nexon and Punch, Maruti Brezza and Fronx, Hyundai Venue and Exter, Kia Sonet, sibling Thar, Renault Kiger and the Nissan Magnite.
Global reveal of XUV3XO on April 29, XUV300 EV coming soon
If the XUV300’s sales have somewhat slowed down in FY2024, then M&M is getting ready to rev up demand for the model. The company is set to have the global reveal of the updated model – rebadged as the XUV3XO – on April 29. While the current powertrain options – a 1.5L diesel, 1.2L turbo-petrol and 1.2L direct injection turbo-petrol (TGDi) – will remain, the 1.2L TGDi will get an Aisin-sourced six-speed automatic transmission. Notably, the XUV3XO will also get an EV powertrain later this year.
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