Even though passenger car sales in September were down 33% year on year, there are some cars which refuse to go down in popularity levels. And the Maruti S-Presso has just announced its arrival in the best-sellers' chart.
19 Oct 2019 | 24137 Views | By Ajit Dalvi
Even as the overall passenger vehicle segment and within that the passenger car sub-segment fell by 24% and 33% respectively in September 2019, there's no denying the fact that Maruti Suzuki India's stranglehold over the PV segment continues unhindered. And, it will be some time and more before there is ...
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Even as the overall passenger vehicle segment and within that the passenger car sub-segment fell by 24% and 33% respectively in September 2019, there's no denying the fact that Maruti Suzuki India's stranglehold over the PV segment continues unhindered. And, it will be some time and more before there is a serious challenger to take it on in the Top 10 best-selling PVs or passenger cars in India.
With nearly 50 percent market share, it's not surprising that the monthly Top 10s usually see six to seven Marutis marking their presence, leaving the rest to Hyundai. The others can wait. And it's the same for September: Seven Marutis and three Hyundais.
The Maruti Dzire continues to be a streetcar named desire for scores of families across the country. With sales of 15,662 units last month, the Dzire has breasted ahead of sibling Alto by just 583 units. If only September had one more day, then the Alto which averaged daily sales of 522 units, would have come closer to matching its bigger brother!
Even though Maruti's total PV sales were down 31% in September, some of its cars are seeing an uptick in sales. The Dzire's September numbers are the best in five months: August (13,274), July (12,293), June (14,868) and May (16,196). In the first six months of FY2020, a total of 91,467 Dzires have been sold (39,159 diesel and 52,308 petrol), still 36% down on the 143,698 units sold a year ago in H1 FY2019. That's the kind of damage the slowed economy and dampened consumer interest has inflicted on one of India's best-selling cars.
Maruti is revving up its sales act to drive sales and the petrol model is being offered with benefits of up to Rs 60,000 across all its variants. The Dzire is powered by Maruti’s tried-and- tested 1.2-litre petrol and 1.3-litre diesel engines, both available with either a 5-speed manual or a 5-speed AMT gearbox option. The petrol unit has been upgraded to meet BS VI norms, with the diesel set to meet its end closer to the April 2020 deadline.
The Maruti Alto, the No. 2 in September, with 15,079 units continues to be India's most popular entry level hatchback. While demand from urban India has slowed down considerably, Tier 1 and 2 towns and country are replacing that with some of their own. Again like the Dzire, its September sales are an improvement over August 10,123 units, July's 11,577 units albeit less than the 18,733 units in June and 18,070 units it garnered in May 2018. The Alto was recently updated with a host of safety features and also introduced with a BS VI complying engine, a full 11 months ahead of the April 2020 deadline. The car also received a cosmetic makeover and meets the upcoming crash- and pedestrian-safety regulations.
At No. 3 is the Maruti Swift with September 2019 despatches of 12,934 units, slightly up on August's 12,444 units, July's 12,677 units in July, but below June's 16,330 units. A total of 87,200 units have been sold in H1 FY2020, an overwhelming 83% of them (72,079) petrol variants. Clearly, the recently introduced BS VI petrol-only Swift is seeing demand. Like with the Baleno, the Swift’s 1.2-litre, four-cylinder K12B engine has been upgraded to comply with the more stringent emission norms. The 1.2-litre petrol continues to produce the same 83hp and 113Nm of torque, but has a slightly lower fuel efficiency figure at 21.2kpl. The 1.3-litre DDiS190 diesel engine has not been updated to BS VI-spec, as it is set to be phased out.
Additionally, the Swift now also gets more safety features as standard. To comply with AIS-145 safety norms, all variants now get a co-driver seatbelt reminder, a speed alert system, and rear parking sensors as standard. Like with the Dzire, Maruti is currently selling the Swift with handsome discounts.
The New Maruti Wagon R drives in at fourth place with 11,757 units, a tad more than August's 11,402 but down on July's 15,062. In H1 FY2020, the new petrol-only Wagon R has sold 74,316 units. Unlike its predecessor, the new Wagon R is offered with a choice of petrol engine options – the familiar 1.0-litre K10 unit and the new for the model BS VI-compliant 1.2-litre K12 petrol unit used by the Swift and Dzire. Buyers can additionally opt for a factory-fit CNG model based on the 1.0-litre model.
Fifth position in the Top 10 best-sellers' list belongs to the Maruti Baleno with 11,420 units, marginally better than August's 11,067 or July's 10,482 units. The Baleno was the first in the Maruti stable to receive a BS VI upgrade earlier in April whilst also getting a new 1.2-litre DualJet K12C petrol motor coupled with mild-hybrid technology. Between April-September 2019, the Baleno has sold a total of 79,189 units ( 92% or 73,133 of them being petrol variants), which is down 18% on year-ago sales of 111,964 units. Blame that on the downturn.
Two Hyundai hatchbacks take the next two positions. The Elite i20 is at No. 6 with 10,141 units, Before Hyundai’s i20 came along, the typical Indian car buyer was reluctant to spend big money on a premium hatchback. The model almost single-handedly started what is now the premium hatchback segment in the country and every month convinces an average of nearly 9,000-odd buyers to take home a new model. For the 2019 festive season, Hyundai dealers are looking to boost those sales numbers by offering over Rs 70,000 worth of benefits, including a direct cash discount, an exchange bonus, corporate discounts and more. While the higher-spec Sportz+ (Rs 715,000-869,000) and Asta (Rs 809,000-934,000) variants are available with this level of benefit, the lower-spec Era (Rs 553,000-691,000) and Magna+ (Rs 628,000-764,000) trims get up to Rs 40,000 off. These benefits are available on all three engine-gearbox options that are on offer with the Hyundai i20 – the 83hp, 1.2-litre petrol-manual; the 83hp, 1.2-litre petrol-CVT; and the 90hp, 1.4-litre diesel manual.
At No. 7 is the Hyundai Grand i10, which rolled out in its Nios avatar recently, with 9,358 units, 8,988 of them petrol variants. The Nios builds on the strengths of the original Grand i10 and offers even more, in a sophisticated package. Buyers also have plenty of options of versions to go for, with the Nios available with petrol and diesel engines, each offered with manual and AMT auto gearboxes.
There's a brand-new player in the Top 10 list as the just-launched Maruti S-Presso checks into the sales charts with 5,006 units. The SUV-inspired hatchback, which was launched on September 30 and priced in the Rs 369,000-491,000 bracket, received over 10,000 bookings within just 10 days of its launch. While its high-sided design may be polarising but it’s something Indian consumers really seem to like - the tall, boxy design has helped to liberate quite a bit of room in the cabin. Its BS VI-compliant K10B engine, which develops 68hp and 90Nm of torque, is quiet, smooth and offers enough performance for pottering around in the city and comes with the promise of excellent mileage figures (ARAI-rated 21.4-21.7kpl, depending on the variant). Like its rivals in the budget hatchback segment, like the Renault Kwid and Datsun Redigo, the S-Presso also comes with manual and AMT gearbox options.
Top-spec versions are decently well-equipped – Maruti’s 7.0-inch SmartPlay touchscreen infotainment system (with Android Auto and Apple CarPlay support) and steering-mounted audio controls are on offer – though base variants are a bit bare bones. You will get to hear more of this car in the coming months, that's for sure.
The Honda Amaze compact sedan, with 4,823 units, is the ninth on this list, down 42% on year-ago sales of 8,401 units. The second-generation model was launched last year and has been a strong seller for Honda. It is offered with the choice of either a 90hp 1.2-litre petrol engine paired with either a 5-speed manual or a CVT gearbox, or a 1.5-litre diesel engine that makes 100hp with the 5-speed manual and 80hp with the CVT gearbox option. However, the automatic variants are not offered in the top-end variants, which might be a downer for some buyers. Honda is offering benefits of up to Rs 53,000 on this model, including maintenance programs and an extended warranty. Will this pep up sales? We will know when October ends.
Wrapping up the best-sellers for the month list is the Maruti Celerio hatchback, the seventh Maruti model here. At 4,140 units in September, it is 55% down on year-ago sales and also two ranks down.
Will the passenger car segment see better days in the coming months? The answer is blowing in the wind -- and in the much-awaited scrappage policy.
Also read: Top 5 Utility Vehicles in September 2019