The Japanese carmaker is witnessing continued demand for its newest SUV entrant Elevate in India’s mid-size SUV segment.
01 Mar 2024 | 23985 Views | By Mayank Dhingra
Honda Cars India (HCIL) registered monthly domestic sales of 7,142 units in February, recording a 17 percent year-on-year growth, compared to 6,086 units clocked in February 2023. The company says its latest entrant – Elevate – in India’s mid-size SUV segment has been maintaining a strong demand from buyers.
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Honda Cars India (HCIL) registered monthly domestic sales of 7,142 units in February, recording a 17 percent year-on-year growth, compared to 6,086 units clocked in February 2023. The company says its latest entrant – Elevate – in India’s mid-size SUV segment has been maintaining a strong demand from buyers.
“Our performance in February has been as per our plan. The Honda Elevate maintains its strong performance, further strengthening its presence in the market. The Honda City and Amaze also continue to perform well in their respective segments. In addition, our export performance has also been robust,” said Yuichi Murata, Director, Marketing and Sales, HCIL.
Launched in September 2023, the Elevate breached the 20,000-unit sales milestone in December last year, contributing 35 percent to HCIL’s total PV sales of 63,690 units in the April-December 2023 period. This has given Honda Cars India a utility vehicle market share of 1.24% in the April-December 2023 period compared to 0.32% a year ago (April-December 2022: 4,758 UVs).
HCIL also reported a strong surge in export volumes last month, with the total shipments at 5,936 units – a staggering 510% growth – compared to 936 units exported in February 2023. The company says this is the highest-ever monthly export volume it has clocked, and the performance has been fuelled by rising exports of cars made in India and exported to multiple global markets, even including its home turf – Japan – where the made-in-India Elevate is sold as the next-generation WR-V.