Toyota Kirloskar Motor launches Online Retail Sales platform Wheels on Web
TKM indicates that its digital contribution to sales has increased by 5 times and the company’s e-bookings has substantially increased by 20 times as compared to past years
Toyota Kirloskar Motor (TKM) today announced the introduction of ‘Wheels on Web’ (WOW), an Online Retail Sales platform for the Bengaluru region. The "Wheels on Web" is a Business to Customer (B2C) platform that provides consumers real-time information of the status of the booked Toyota product.
TKM indicates that its digital contribution to sales has increased by 5 times and the company’s e-bookings have substantially increased by 20 times as compared to past years. TKM's virtual showroom continues to gain popularity with close to 1.3 million customers exploring it annually.
We believe that our newly launched ‘WOW’ (Wheels on Web), online retail platform, will revolutionise the car buying experience in India, said, Vice President, Sales and Strategic Marketing - Atul Sood, Vice President, Sales and Strategic Marketing, Toyota Kirloskar Motor said that the newly launched ‘WOW’ (Wheels on Web), online retail platform, will revolutionise the car buying experience in India.
Further, he added, "Our objective here is to provide value-added services to enable convenient car purchasing processes, facilitating end-to-end transaction including secured online payments as a one-stop-shop. With the availability of our varied models on this platform, we are confident of meeting the growing needs of the consumers at large”.
TKM continues to strongly focus on enhancing the smooth digital experience for its customers and with “Wheels on Web” platform being an integral part of such business plans, it is set to provide a unique, convenient, and reliable online car buying experience for the consumers.
RELATED ARTICLES
MHI seeks comments from ARAI on Ola Electric’s consumer issues
The Ministry of Heavy Industries has stepped in, as Ola Electric’s models are eligible for demand subsidy under the PM E...
Hyundai's IPO documents offer rare glimpse into its cybersecurity firewall
The document gives two examples of breaches of customer data, one in December 2022 and another in February 2023
Telangana introduces vehicle scrappage policy
Transport vehicles older than 8 years, non-transport vehicles older than 15 years eligible for VVMP.