River opens first store in Hyderabad

River, a Bengaluru based EV manufacturer, has launched its first store in Hyderabad. The River Store is conceived and designed to provide customers a first-hand view into all River offerings including Indie, accessories and merchandise. Spanning an area of 1000 sq. ft., the store in Kukatpally is launched in collaboration with Sri Rajarajeshwara EV Mobility.

The store in Kukatpally showcases the brand's newly defined aesthetics that incorporates 'flow lines,' pebbles, and other organic shapes that evoke the essence of rivers. At its heart is a meticulously crafted habitat against which Indie is featured, illustrating how the scooter can be integrated into daily life. The narrative aligns with River's ethos, taking people from where they are to where they want to be. 

River plans to expand to cities like Chennai, Kochi, Coimbatore, Trivandrum, Ahmedabad, Surat, Mumbai, Pune, and Nagpur, in the next few months. By year-end, the brand plans to be present in 50 plus cities in India.

Aravind Mani, Co-Founder and Chief Executive Officer, “After the success of our flagship store in Bengaluru, we’re excited to launch in Hyderabad. The demand for electric scooters is high in Telangana, the initial pre-orders from Hyderabad is a testament to that.

Our goal is to establish River Indie as a distinctive vehicle in the region, offering both style and convenience together. Looking ahead, we plan to expand to over 100 cities in the next two years, prioritizing exceptional customer experience.”

The Indie is priced at Rs 1,38,000 (ex-showroom, Hyderabad). Customers can visit the store and take test rides, browse through the merchandise or purchase an Indie. Customers can also visit www.rideriver.in and book test rides or purchase an Indie, at their convenience.