BharatBenz expands sales and service network in north, northeast, and south India

Daimler India Commercial Vehicles (DICV), the wholly owned subsidiary of Daimler Truck AG, announced on Tuesday the further expansion of the BharatBenz sales and service network in the North, Northeast, and Southern regions of India with five new 3S dealerships.

The BharatBenz sales and service network now comprises over 320 locations,  strengthening the presence of the brand and customer service across the country.

As per a company statement, the five new BharatBenz network locations were inaugurated in Trichy (Tamil Nadu), Moradabad (Uttar Pradesh), Jindh (Haryana), Aizwal (Mizoram), and Dimapur (Nagaland). The company has also opened an exclusive spare parts outlet in Vandalur, Chennai, Tamil Nadu. These new BharatBenz dealerships are strategically located closer to national and state highways to deliver quick and reliable service to customers.

Sreeram Venkateswaran, President and CBO of Daimler India Commercial Vehicles said, "India’s infrastructure development is on an upward trajectory, which is a great sign for the commercial vehicle industry. This is aiding a faster reach to all markets. Having crossed 320 sales and service locations, we will continue to expand our sales and service footprint in the coming months to achieve 350 network locations by the end of 2023."

With a cumulative of 30 BharatBenz locations in Uttar Pradesh and Haryana, 32 in Tamil Nadu, and 11 in the Northeast, the company claims that it is capable of servicing over 6 lakh vehicles per year with its 8,000 skilled service technicians across the country.

Spread over 51,000 sq ft, the new BharatBenz dealership in Moradabad is the 20th active 3S dealership in Uttar Pradesh and caters to important districts like Amroha, Bijnor, Rampur, Bareilly, Pilibhit, Shahjahanpur, Hapur, Bulandshahr, and more. This facility is equipped with the capacity to serve approximately 2400 vehicles per year. In northern India, BharatBenz recently inaugurated its 10th sales and service location in Haryana. The new 3S dealership in Safidon is located on the State Highway (SH-14), connecting the cities of Jindh and Panipat.

The company has also augmented its presence in other regions, establishing 11 active network locations in the North-East. After expanding in Assam earlier this year, DICV recently expanded its presence on the National Highway connecting Silchar and Aizawl in Mizoram and connecting Dabaka in Assam to Kohima in Nagaland.

In DICV’s home state of Tamil Nadu, BharatBenz now commands an impressive 32 sales and service locations, providing integrated service support to customers with an average 70 km distance between the two service locations. The latest 3S facility in Trichy is spread over 1.52 lakh sq ft and has a capacity to serve more than 2,500 vehicles per year. Furthermore, the facility offers a huge customer lounge with 10 resting beds installed for the convenience of truck drivers, as well as making it easy for the drivers to view the workshop if they would like to monitor the progress of their vehicle being serviced.
 
BharatBenz dealerships are located on leading national and state highways on the Golden Quadrilateral, providing ease and flexibility to every type of customer across the length and breadth of India, covering the North-South and East-West corridors. Each location is selected to be within 2.5 hours of customers’ reach, the company further concluded.