Royal Enfield Set to Ride Past 1-Million-Unit Sales Milestone in FY2025

For the first time in its storied history, Royal Enfield is estimated to have crossed the 1-million-unit sales milestone in a single financial year, marking a defining moment for the iconic mid-size motorcycle maker. Market sources told Autocar Professional that the company is estimated to have dispatched over 90,000 units in March 2025, surpassing its total volume during FY2025 and reaching the coveted 1-million mark.

This achievement caps a year of sustained growth, product revitalization, and global expansion for the Chennai-based manufacturer. At the start of FY2025, Autocar Professional reported Royal Enfield’s ambitious target of achieving 1 million in annual volumes—a significant climb from the 912,732 units dispatched in FY2024.

That target, once seen as aspirational, has now been met with an emphatic performance across both domestic and international markets.

Beating the Odds Amid Rising Competition
Despite intensifying competition in the premium mid-size segment—from domestic stalwarts such as Hero MotoCorp, Honda Motorcycle & Scooter India, and Bajaj Auto, as well as global rivals Harley-Davidson and Triumph—Royal Enfield has maintained its position. From April to February in FY2025, Royal Enfield clocked a 9% growth year-on-year, dispatching 908,879 units. Notably, international sales posted a sharp 38% recovery to 94,172 units, after a slump in the previous fiscal.

Product-Led Surge in Domestic Market
The domestic market has remained the mainstay of Royal Enfield’s growth story. Although the brand experienced a four-month decline in wholesale volumes from May to August, demand rebounded in September and continued to surge through the festive season, reaching a peak of 100,000 units in October.

An aggressive product strategy powered this resurgence. Royal Enfield rolled out a record number of new launches, refreshed existing models with new colors and features, and reintroduced the updated Bullet with a Battalion Black variant which witnessed a strong rebound in its key bastion markets. Strategic marketing campaigns and enhanced dealer support also helped reignite brand affinity.

The company’s dominance in its core segments remains unshaken—with a 85% market share in the 350–500cc category and a staggering 96% in the 500–800cc space. New models, such as the Guerrilla 450, Classic 350, and Scram 440, strengthened the 350–500cc lineup. Meanwhile, the 650cc portfolio expanded with the introduction of the Shotgun 650, Bear 650, and Classic 650.

The Classic 350, in particular, has experienced a strong revival, averaging 30,000–32,000 units per month. The Hunter and Meteor added substantial volumes, delivering 12,000–15,000 and 8,000–10,000 units, respectively, per month.

International Comeback and CKD Expansion
Royal Enfield’s international journey rebounded sharply in FY2025, reversing the 22% decline seen in FY2024. With 94,172 units shipped in the April–February period and full-year exports estimated at 1.1 lakh units, global markets are once again becoming strong growth engines.

Key to this momentum has been the expansion of Royal Enfield’s CKD (completely knocked down) assembly footprint. The company opened a new, wholly-owned facility in Samut Prakan, Thailand—its sixth global CKD plant—targeting the ASEAN region. It also entered the Bangladesh market and continued to build its presence in Latin America, North America, South Asia, and Oceania.

Markets such as Brazil, Argentina, Colombia, Mexico, Nepal, and Sri Lanka have shown strong traction, reaffirming Royal Enfield’s strategy of local assembly, cultural resonance, and accessible pricing in overseas territories.

Crossing the 1-million-unit mark is a significant achievement for Royal Enfield and  signals the brand’s ability to stay relevant in a rapidly changing market. As competition intensifies, sustaining this momentum won’t be easy, but the milestone sets a strong foundation for Royal Enfield’s next phase of growth—both in India and abroad.