Tata Tamo Racemo sports coupé bags German Design Award 2018

Tata Motors’ Racemo two-seater sports coupé and the first innovation from the company’s sub-brand, TAMO, has bagged the prestigious German Design Award (GDA) in the Gold category for International Excellence in ‘Exceptional Product Design’.

The Tata Tamo Racemo concept, which made its first public appearance at the 87^th Geneva International Motor Show, has been designed at the Tata Motors Design Studio in Turin, Italy and combines strong expressions of Tata Motors’ Impact Design elements.

L-R: Guenter Butschek, CEO and MD, Tata Motors and N Chandrasekaran, chairman, Tata Sons, with the Racemo concept at the 87^th Geneva International Motor Show in March this year.

Commenting on the German Design Award for the Racemo, Guenter Butschek, CEO and MD, Tata Motors, said, “Winning the prestigious German Design Council's Gold Award for Automotive Design is a proud moment for us and and is testament to the skill and passion of the global Tata Motors Design team. A perfect blend of Italian sensuality and Indian ingenuity, the Racemo is the first innovation from our sub-brand TAMO. The Racemo connects with the aspiring customers of India, making it a perfect extension of our customer’s personality. We hope to continue on this path towards innovation and disruption in product design and technology.”

According to Pratap Bose, Head of Design, Tata Motors, “The Racemo winning the award for International Design Excellence, within a few months from its first global showcase, marks a very important milestone for Tata Motors’ Design Team. The Racemo was the result of intense collaboration between the design and engineering team at Tata Motors. What started off as a design study today stands strong as a production ready two-seater sports coupé, specially designed for the global Indian audience. All of us at Tata Motors are very proud and excited about bringing the car to India.”

The Racemo has been built on an innovative MO-Flex platform, a structural technology, enabling greater freedom in surface design, efficient large-scale part integration leading to modularity and faster time to market.

The Racemo, according to Tata Motors, is India’s first globally developed ‘phygital’ car, merging the physical and digital worlds. It is also India’s first connected car. Powered by Microsoft, it packs connected technologies such as cloud computing, analytics, geo-spatial and mapping, and increased human-machine interface, creating a new benchmark in the industry for connected vehicles.

What is the German Design Award?
Launched in 2012, the German Design Award (GDA) is one of the most well-respected design competitions in the world and is held in high regard well beyond professional circles. GDA follows a unique nomination process, inviting only those products that demonstrably set themselves apart from their competitors mainly due to their design quality.

All awards are determined during a two-day jury session, consisting of design experts from various disciplines. Since its premiere, the German Design Award has grown rapidly: at the time, approximately 1,500 entries were presented to the jury. This year there were more than 5,000 entries, 49 percent of them in the area of 'Excellent Product Design' and 51 percent in 'Excellent Communications Design'.

Recommended reading: A closer look at the Tata Racemo