Record hybrid sales for Toyota In Europe

Toyota Motor Europe's (TME) hybrid models are making considerable headway, particularly in Europe.  Sales reached 145,400 units in 2014, representing a 9 percent increase over 2013. Lexus Hybrid sales rose 36 percent year-on-year with 32,655 hybrid vehicles sold, thanks to the good numbers of the new IS hybrid and the CT 200h. The Lexus Hybrid represents 61 percent of total Lexus sales, reaching 98 percent in Western Europe and 19 percent in Eastern Europe. 

In total, hybrid sales reached over 178,000 in 2014, bringing the cumulative hybrid sales of Toyota and Lexus in Europe to more than 840,000 vehicles since the sale of the first Prius in Europe in 2000. Hybrid sales of Toyota and Lexus represent 20 percent of sales for TME. In Western Europe, one-third of all sales are Toyota and Lexus hybrid vehicles, up by 2 percentage points vs 2013. 

Toyota Motors Europe highlights
Toyota Motor Europe (TME) also posted 2014 full year sales of 888,000 Toyota and Lexus vehicles, representing an increase of more than 39,000 units, up 4.6 percent from 2013 and surpassing the company’s target of 865,000 sales. The group’s market share reached 4.8 percent for the year. The sales of Toyota brand reached 834,785 units, while sales of Lexus vehicles reached 53,230 units.

TME sales results were driven mainly by the increase of sales in Western Europe (+4.2%) and Central Europe (+20%) while sales in Eastern Europe grew by 2.8%.

Karl Schlicht, executive vice-president of TME, said, “Our team is thrilled to have achieved its fourth consecutive year-on-year growth in the Europe region, and to continue to do so profitably. This is the result of our strategy to bring innovation and much stronger products to European customers. Our continuing growth in hybrid sales shows that by combining our proven hybrid technology with appealing products like the Yaris, Auris, Auris Touring Sports and Lexus models, we can attract more customers to our brands in a highly competitive market. We are also very pleased that we managed to increase sales in Western and Central Europe, and even in Eastern Europe despite a very challenging environment."

TOTAL TME SALES IN 2014 

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