Audi starts Q2 with sales of 164,350 units, up 7.5%

In March, the company’s worldwide sales were 164,350 units, while the cumulative sales since January were up 4.9 percent to 620,100 units, recording the best four-month period in its history.

By Autocar Professional Bureau

12 May 2016

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German luxury carmaker Audi started the second quarter of 2016 with worldwide sales of 164,350 units, up 7.5 percent year-on-year (YoY). The cumulative sales since January were up 4.9 percent on the corresponding period of 2015 at around 620,100 units, a record for first four months period in the company’s history.

Commenting on the results, Dietmar Voggenreiter, member of the Board of Management for Sales & Marketing at Audi said, “The result for April demonstrates that we have been successfully launching our model initiative in an increasing number of markets. We continued to increase sales in all of our core regions which reflects the sound balance of our business. In China, the trend is positive; in the United States and Europe, Audi has been growing faster than the market since the start of the year.”

Last month, the two latest models in particular achieved strong sales growth. The new Q7 stepped up the pace by 67.5 percent to around 8,400 units worldwide and spearheaded the carmaker’s SUV fleet. Overall demand for SUVs went up 17.2 percent in April to around 52,150 units. Meanwhile, sales of the entire A4 family increased by 34.7 percent over the month to reach around 32,100 automobiles, even before the new model’s introduction on the Chinese market.

Audi’s current model range notched up sales of 49,576 units in China in April, up 9.4 percent YoY. There were significant gains for the Q3 (+25.6% to 7,298 cars), the latest generation of which went on sale in China last month. The A3 (+30.6% to 7,398 cars) equally remains very popular with Chinese customers. The month ended successfully for the entire Asia‑Pacific region with an increase of 9.8 percent across all models resulting in sales of around 57,300 units.

In Europe, alongside home market Germany (+12.4% to 28,844 cars) key Southern European markets started the second quarter with double‑digit growth. Sales of 6,008 units in Italy represent a rise of 15 percent YoY. Spain reported sales of 4,827 units, an increase of 17.6 percent. Strengthened by a positive development in Central and Eastern Europe, the carmaker’s sales in the region were up 9 percent at around 78,250 units.

In the United States, the brand’s popular SUV models climbed 25.6 percent in April to 8,089 units. Across all models, Audi achieved a 5.8 percent increase in sales in the US to 17,801 units. In North America overall, Audi sales in April reached some 22,400 units, up 6.6 percent YoY. There was especially swift progress for the company in Mexico (+29.9% to 1,243 cars) of late, where the recent market introduction of the new A4 brought additional customers to dealers.