August 1, 2013: Ford India has sold 7,867 units in the domestic market in July 2013, a 26 percent increase compared to July 2012, when it sold 6,236 units. The company also exported 4,471 units in the month, its highest number ever, an increase of 114 percent year-on-year from 2,087 units.
“Despite the near-term difficulty in the economy, our customers have put their trust in the EcoSport, and with the Figo ranking as the best premium compact car in the prestigious J.D. Power India vehicle Dependability Study 2013, we are delighted to achieve the highest-ever sales in our history this month,” said Vinay Piparsania, executive director (Marketing, Sales and Service).
The EcoSport SUV, launched towards the end of June, according to the company, received 30,000 bookings in the first 17 days after its launch. However, it also ran into a few problems with the company recalling the diesel variant (972 units in all) for a problem with the location of the glow plug module.
The company has also begun shipments of the EcoSport to South Africa, Mexico and Aruba. Aruba is an island in the South Caribbean sea, located about 30km from Venezuela. Ford India inaugurated a dedicated car parking yard at the Chennai port.
Chennai will be a global hub for EcoSport exports, the company’s president Alan Mulally had said when he visited the Chennai facility at the rollout of the SUV on June 17.
Photograph: Joginder Singh, president and managing director, Ford India, inaugurates the dedicated car parking yard at Chennai Port with Atulya Misra, chairman, Chennai Port Trust on July 25.