German luxury carmaker Audi has announced an increase in price of its model range available in India. The increase would be up to 5 percent across its model range from January 1, 2013.
“The overall market scenario is challenging. The rise in input cost, depreciating rupee as well as continuous increase in fuel prices have made us re-evaluate our pricing strategy in India and increase the prices of the entire range. However, we are offering the customers customised and innovative finance options from Audi Finance which will make their purchase more attractive,” said Michael Perschke, Head, Audi India.
The Audi model range in India consists of 12 models ranging from the A4 to the R8 Spyder available in 23 dealerships across the country.
Audi India registered a total sale of 850 units in October this year, a 76 percent growth over the same period last year (October 2011: 482 units). The brand recorded a 55 percent growth rate YTD with 7,267 vehicles sold from January to October 2012. (January-October 2011: 4,692 units).
Meanwhile, arch rival BMW is also set to hike prices. The company recently said that the price hike could be up to 10 percent.